our vision and how

we will achieve it…

ceo message 1

the vision that guides our work and how we plan to make it a reality

ceo message 2

Our vision is to be the world’s leading sugar business

"Despite the many challenges facing the sugar industry, as one of the leading industry players we remain resilient. Our focus is clear, we will continue to drive performance improvement through all that we do; not only financial and operational, but health and safety, progress against our 2030 sustainability commitments and in becoming the supplier of choice too."

A message from our CEO, Dr Mark Carr

AB Sugar is one of the world’s largest and most efficient sugar businesses[1], comprising of  several market leading sugar and sugar-related businesses. Each has their own proud history of innovation, growth and long-term commitment to their communities. Although we have a global portfolio, we work together with each of our businesses to do what is right for their local markets.

Sugar is at the heart of what we do, but the sugar making process provides opportunities to do much more than simply manufacture an ingredient. We are an innovative and advanced manufacturer, producing a wide range of co-products – from topsoil to animal feed. We are also an energy and power supplier as well as being part of the wider agri-business value chain. We closely engage with stakeholders from our entire supply chain to ensure we are growing and sourcing sustainable sugar and producing sugar products that are traceable, safe and quality for our customers and consumers worldwide. Take a look at our global sourcing map to find out more. 

"the knowledge

we have today,

will determine

our strength 

in the future"


Mark Carr - deregulation will redefine our entire industry

"the knowledge

we have today

will determine

our strength

in the future"

"we are committed to achieving

our 2030 global aspirations"

We have established a strong position within the sugar industry over many years by having the right products in the right markets; with strong operational performances through continuously improving the productivity and efficiencies of our plants and working with our growers to ensure sustainable agricultural practices through on-farm assurance models. To maintain this position into the future, we will continue to improve and innovate to deliver quality products that meet the changing priorities of our customers, whilst continuing to engage with key stakeholders to ensure we’re best adapted to the evolving market environment.  

"creating more from less

and aspiring to be better

than we were yesterday."

"we are an


contributor to

the circular


Over the past year, in addition to the specific challenges facing the sugar industry, we are all still contending with the global challenge of the COVID-19 pandemic and its consequences. Our people are showing remarkable resilience and adapting to the challenges, whilst continuing to deliver results. It’s this resilience and these changes which equip us to operate in the environment we find ourselves in and continue to deliver our products to our customers and consumers.

Looking ahead, we need to continue to develop our capability across all aspects of our operations to ensure we have the right people and skills to achieve our ambitious but achievable goals. This means our people can have a diverse and international career like many of our case studies demonstrate here

Beyond our market environment and as the world around us changes too, we must ensure all future development supports both our long-term success and the sustainability of our supply chains and communities where we operate. The delivery of our ‘Global Mind, Local Champions’ sustainability framework is set against three pillars of economic, social and environmental; and this approach is implemented on the ground by each of our businesses. To extend this, in 2018 we launched group-wide commitments within each pillar; to drive forward work currently underway and to set our focus on the coming years. Here are some of the ways in which we are tackling these commitments. 

Within our economic pillar of 'building rural economies', we have committed to building vibrant, diverse value chains that increase the prosperity of our communities. Some ways in which we are taking this forward is through the constant support to our growers and the upskilling of many in some of our operating markets. We promote sustainable agriculture and work to incorporate the latest technology into our supply chains. 

One of our 'thriving and healthy communities' pillar commitments is to provide access to objective scientific advice on sugar, the diet and health to over 25 million people around the world by 2030. To achieve this, we are building on the work underway within our Making Sense of Sugar campaign; which now has an international focus and has reached over 24 countries since launching in China and Latin America last year, as well as maintaining its current presence in the UK, Malawi, Spain, Tanzania, and Zambia. Through our campaign website we provide information on the role sugar can play as part of a healthy, balanced diet based on current scientific evidence and help to bust some of the most common myths about sugar as an ingredient. There are plans for further extending the campaign to other markets in 2021 and beyond.  

Within our environmental pillar of 'consuming resources responsibly', we have a commitment to reduce our end-to-end supply chain water and CO2 footprints by 30% and one way in which we are working towards this has been through The Innovate Irrigation Challenge. This pilot initiative issued a global call for ideas to further reduce water losses through irrigation and was set-up in partnership with WaterAid and the Institute of Manufacturing at the University of Cambridge. Following the winner selection process with our prestigious panel of judges, we are currently focusing on developing the winning idea into a feasibility study to understand the true potential within our operations. 

By staying open minded to continuous innovation and striving to create more from less; and by working together with our customers, growers, industry peers and key stakeholders, I firmly believe we will achieve our vision to be the world’s leading sugar business and meet our 2030 aspirations. We look forward to sharing our journey with you.

Dr Mark Carr
Group Chief Executive


[1] LMC 2021 Report: Sugar & HFS Production Costs Global Benchmarking

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